TikTok is introducing a updated setting that enables them to reduce the volume of AI-created videos appearing in their streams. This step comes as the company disclosed that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global launch. This development aligns with a rise in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on a popular video site only show content made by AI. A large amount of this material is considered mass-produced AI material, a label for substandard, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that many people like content created using AI tools, from computer-generated images to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own likes,” commented a spokesperson.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 mn videos are uploaded to the platform every day, making clips made by AI a limited part of its complete catalog.
User Control Features
Members will be capable of limit or boost the amount of AI-generated videos they see by using the “manage topic” feature in the application and choosing AI-made media. Additional categories that are already be adjusted under the filter cover politics, style, beauty, and dance.
AI Disclosure Rules
Its policies require creators to tag “realistic” AI-generated content, and it forbids malicious fake videos of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.
Additionally, the service will from now on apply an AI-generated watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying artificial media. This measure is intended to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for professionals and institutions to create learning resources about ethical AI use. This program will benefit non-profit groups focused on educating coding and technology.
Content Safety Approach
TikTok has supported its safety measures, following discussion over plans to make redundant a large number of content moderators in Britain. It is expected to cut 439 jobs in its trust and safety team in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it has to be seen by staff. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”
